Webinar:
Key Strategies for Creating a Customer-Centric Business

How to grow your top and bottom line by focusing on your customers 

In today's digital world, the customer experience isn’t just a ‘nice to have’ it's a ‘must-have’.  Results from the 2015 CFO Sentiment Study reveal that CFOs rank improving customer experience as a top driver for growth in 2015.  But what does it take to be a customer-centric company?  And how do you align your people, processes, and systems so that every interaction with customers across the entire business (ie. sales, services and finance) is seamless and effective?

Join Nick Araco, CEO of The CFO Alliance, John Bonney, CFO of FinancialForce.com, and Sam Loveland, VP of Customers for Life of FinancialForce.com as they reveal key insights into how CFOs plan to deliver growth in 2015 through customer-centric strategies that impact both the top and bottom line.

In this interactive webinar, you will learn:

• Key business trends from the 2015 CFO Sentiment Report
• The tangible benefits of putting the customer at the center of everything
• The role that CFO/Finance plays in improving the customer experience
• How to completely understand your customers and gain complete visibility across your business